I walked away
a much more confident
presenter,
surprised at what
I was capable of doing

Special Resources for presenters who communicate important, high stakes messages.

Podcasts:

• Making messages stick-1
• Making messages stick-2
• 7-step Persuasive Message Model

Articles:

• What your visuals say about you
• The secret sauce of great presentations

Newsletter:

• One audience — Two different expectations

Did you know people are much more persuaded by what they may lose, rather than by what they might gain?
The Science of Influence by Robert Cialdini

"People will rarely remember what you say, but they will always remember how you made them feel."

The principle of social proof - People are more greatly influenced when they know that others (like them) made a similar decision. Yes by Robert Cialdini

If the pain of a situation is introduced to an audience and a clear resolution path is not well-articulated, the decision-making process is often paralized - not accelerated.

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These are just a few of dozens of powerful principles that are constantly in play all around us. And they influence what we believe, how we think, how we decide and what we remember. Creating a presentation these days without understanding these elements is like throwing cotton candy up in the air - it looks kind of pretty but nothing really changes.

If you’re better than the results your presentations are achieving, then it’s time for some professional messaging insight.

How Distinction makes this science of the mind work for you

Whether we’re working with a sales team preparing for a big RFP, doing some one-on-one coaching with an executive, or developing a high profile PowerPoint presentation, we’re constantly bringing important insight.

Sometimes it’s the 7-Step Model for creating a persuasive presentation and at other times we may be helping a presenter leverage the principle of inoculation or social proof. Or maybe your ability to tell personal stories to foster a little greater impact is a pretty weak and you just need someone to help you shape a personal story that carries much greater impact.

You get so much more with Distinction than rote training exercises or fluffy PowerPoint. GIVING good presentations today is pretty simple. On the other hand, audiences actually GETTING them and changing what they believe about a product, service or even executive leader... that is something else altogether.