The competitive advantage
I now have for moving up through the organization
is incredible
Probably one of the most fundamental, most foundational beliefs around the presentation process is that whoever makes the best case - wins the day! Key customers will be compelled to purchase your product or service based on a great datasheet. Partners will be overwhelmed with your command of a spreadsheet and opt-in. And employees will embrace the [...]
In this interview with Tom Parker with Parker & Associates’ NOTES PAGE , Jim Endicott introduces you to some powerful principles of influence for being remembered, engaging audiences more effectively and being the presenter that they remember long after the presentation is over. No rote presentation tips here. Gain some insight into this career-impacting process from a seasoned industry insider!
The Sticky Factor - Four Principles for Maximizing Presentation Impact [ 8:42 ] Play Now | Play in Popup | DownloadWhat’s it take to be remembered these day? We certainly know what doesn’t work. Material directed at the intellect (bullets, charts, graphs), most frequently goes only into short-term memory and is rarely memorable. But case study after case study reveals that a presenter’s personal stories can be a powerful conduit for communicating value, important lessons [...]
We’ve been taught that choice is always a good thing. And the more things we get to choose from, the better – right?! You may be surprised at the research. Now put yourself into the audience’s seat. A presenter in a sales presentation or an internal department meeting has a number of different product or implementation [...]
Too often presenter’s fail to establish any measure of real relevance with their audiences. Whether they’re offering up solutions (in search of a problem to solve) or just “giving” the presentation they always give, the impact is the same – their messages are often self-serving and their audiences know it. This session will introduce you [...]
