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Tag Archives: Message

The Final Word on Storytelling and the Art of Presenting?

Wedged in the Appalachian Mountains in the eastern half of Tennessee is the two-century-old town of Jonesborough. As small towns go, this one is relatively rich in history but its greatest claim to fame isn’t its strategic significance in the Civil War or a famous resident. Jonesborough has distinguished itself as the epicenter of a [...]

Bogus Tips for Presenters – Part 1

Sometimes it’s just easier to reduce life down to a collection of catchy little one-liners or helpful hints.  That’s certainly no truer than in the world of presenting.  Presentation “experts” dole this stuff out on a regular basis so I thought I would take on a few of these and hold them up to the light of day… [...]

Mastering the Elevator Pitch

Ok… these important opportunities for communicating value may not always occur in an elevator, but they do happen frequently. In the airport – in the line at the store – or at a conference, the time will come sooner or later when someone (who could be important to you and your company) asks THE question…. [...]

Influence, Choice and Messaging Shaping

We’ve been taught that choice is always a good thing. And the more things we get to choose from, the better – right?!  You may be surprised at the research. Now put yourself into the audience’s seat. A presenter in a sales presentation or an internal department meeting has a number of different product or implementation [...]

7-Step Persuasive Message Model

Too often presenter’s fail to establish any measure of real relevance with their audiences. Whether they’re offering up solutions (in search of a problem to solve) or just “giving” the presentation they always give, the impact is the same – their messages are often self-serving and their audiences know it. This session will introduce you [...]