Ok… these important opportunities for communicating value may not always occur in an elevator, but they do happen frequently. In the airport – in the line at the store – or at a conference, the time will come sooner or later when someone (who could be important to you and your company) asks THE question…. [...]
Mastering the Elevator Pitch [6:24m]:
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We’ve been taught that choice is always a good thing. And the more things we get to choose from, the better – right?! Now put yourself into the audience’s seat. A presenter in a sales presentation or an internal department meeting has a number of different product or implementation solutions for you to [...]
Influence, Choice and Messaging Shaping [5:43m]:
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Too often presenter’s fail to establish any measure of real relevance with their audiences. Whether they’re offering up solutions (in search of a problem to solve) or just “giving” the presentation they always give, the impact is the same – their messages are often self-serving and their audiences know it. This session will introduce you [...]
7-Step Persuasive Message Model [7:53m]:
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What if there was a single simple perspective that would help presenters everywhere create and deliver better presentations? Well there is. This rarely considered ‘prime directive’ for presenters focuses on the very reason for presenting and takes on all the well-entrenched paradigms about the presentation process. With this simple principle in mind (and taken to [...]
A Presentation Reality Check [7:58m]:
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Most presenters are looking for some kind of presentation edge – something that would set them apart from everyone else at a conference or seminar. And if it’s at all possible, it would be great if it could be picked up at Best Buy for under $100!
The reality is – sellers of presentation software, [...]
The "One Thing" Concept [10:26m]:
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