The competitive advantage
I now have for moving up through the organization
is incredible
What if there was a single simple perspective that would help presenters everywhere create and deliver better presentations? Well there is. This rarely considered ‘prime directive’ for presenters focuses on the very reason for presenting and takes on all the well-entrenched paradigms about the presentation process. With this simple principle in mind (and taken to [...]
It’s estimated the average business professional sits through 2-3 presentations of some sort every work day. This little data point creates a challenge for all of us. How can I make my presentations stand out from the crowd? Especially if you find yourself competing for a sales opportunity, budget dollars or maybe just mindshare for [...]
The painful reality is most presenters (and their messages) are doomed to be forgotten by the time it takes our audiences to get back to their cars. Sure, a few things may stick, but for the most part, presenters are far too forgettable.
Part of the challenge is that we’ve been taught some pretty goofy things about memorability [...]
One size may fit all in baseball caps and hockey sticks, but rarely is that the case with our personal communication styles. We live in a world of people who often process information and ideas very differently from our own natural style. Unfortunately, most presenters today simply “give” information in a way that’s most natural for [...]
