Ok… these important opportunities for communicating value may not always occur in an elevator, but they do happen frequently. In the airport - in the line at the store - or at a conference, the time will come sooner or later when someone (who could be important to you and your company) asks THE question…. “so, what do you do?” You have just a moment to distill down the value you or your company bring to the table into just a few opportune moments. You need one succinct set of thoughts that stick in their mind. Would you get stuck? This simple 3-step model will help you refine a succinct 30-second message that helps your prospect “get” your important message.

 

 Mastering the Elevator Pitch [6:27m]: Play Now | Play in Popup | Download

Too often presenter’s fail to establish any measure of real relevance with their audiences. Whether they’re offering up solutions (in search of a problem to solve) or just “giving” the presentation they always give, the impact is the same - their messages are often self-serving and their audiences know it. This session will introduce you to a powerful 7-step persuasive message flow model to help presenters shape more relevant messages - ones that resonate with both the hearts and minds of their audiences!

 

 Standard Podcast [8:00m]: Play Now | Play in Popup | Download

What’s it take to be remembered these day? We certainly know what doesn’t work. Material directed at the intellect (bullets, charts, graphs), most frequently goes only into short-term memory and is rarely memorable. But case study after case study reveals that a presenter’s personal stories can be a powerful conduit for communicating value, important lessons or relevant themes. This session provides some crisp insight into how presenters can leverage their most valuable communication asset - the personal story.

 

 Presentation Storytelling [6:39m]: Play Now | Play in Popup | Download

People simply expect more from their leaders today. This is no more true then when they are communicating important messages to us. We expect them to convey honest, compelling and inspiring messages. Unfortunately, most don’t and at the heart of the problem is a glaring lack of self-awareness. Until leaders can see themselves through other’s eyes, change in this critical area is pretty hard. This session is directed at organization leaders at all levels. Ready to be challenged? Listen in…

 

 Leadership Communication [5:43m]: Play Now | Play in Popup | Download