Ok… these important opportunities for communicating value may not always occur in an elevator, but they do happen frequently. In the airport - in the line at the store - or at a conference, the time will come sooner or later when someone (who could be important to you and your company) asks THE question…. “so, what do you do?” You have just a moment to distill down the value you or your company bring to the table into just a few opportune moments. You need one succinct set of thoughts that stick in their mind. Would you get stuck? This simple 3-step model will help you refine a succinct 30-second message that helps your prospect “get” your important message.

 

 Mastering the Elevator Pitch [6:27m]: Play Now | Play in Popup | Download

What’s it take to be remembered these day? We certainly know what doesn’t work. Material directed at the intellect (bullets, charts, graphs), most frequently goes only into short-term memory and is rarely memorable. But case study after case study reveals that a presenter’s personal stories can be a powerful conduit for communicating value, important lessons or relevant themes. This session provides some crisp insight into how presenters can leverage their most valuable communication asset - the personal story.

 

 Presentation Storytelling [6:39m]: Play Now | Play in Popup | Download