Archive for the 'Persuasion' Category

The “One Thing” Concept

Monday, June 2nd, 2008

There seems to be no shortage of products aimed at making today’s business presenters more effective.  And it’s not that those things aren’t just a little tempting.  Afterall, who wouldn’t want to add pizzazzz, wow, компютри втора употребаdazzle, impact and zing if the cost wasn’t too prohibitive!

ButLes poker gratuit peuvent se le permettre car peu de gens adoptent la strat?gie optimale et beaucoup jouent au plus bas prix possible, donc misent toujours une seule pi?ce au lieu de miser le maximum autoris?. unfortunately, there are few shortcuts to being the kind of presenter people really enjoy listening to - the ones where the audience is actually taking notes, there’s occasional laughter and there are periodic opportunities for the audience to participate in some form or fashion.

This month’s podcast takes a dive into the topic of being a more effective presenter and offers up 3 components of the personal communication process that should be a part of every good presentation!

 
icon for podpress  The "One Thing" Concept [10:28m]: Play Now | Play in Popup | Download

Making Your Messages Stick! - Part 2

Monday, October 8th, 2007

It’s estimated the average business professional sits through 2-3 presentations of some sort every work day. This little data point creates a challenge for all of us. How can I make my presentations stand out from the crowd? Especially if you find yourself competiting for a sales opportunity, budget dollars or maybe just mindshare for an important idea.

This This Digital Coach session picks up where part #1 leaves off. With limited time for presentation preparation, where can you best invest your time so you can more effectively compete for the hearts and minds of busy people like yourself. In just 7 minutes, you gain some important insight that can serve you for a lifetime!

 
icon for podpress  Making Your Messages Stick! - Part 2 [7:35m]: Play Now | Play in Popup | Download

Mastering the Elevator Pitch

Friday, September 14th, 2007

Ok… these important opportunities for communicating value may not always occur in an elevator, but they do happen frequently. In the airport - in the line at the store - or at a conference, the time will come sooner or later when someone (who could be important to you and your company) asks THE question…. “so, what do you do?” You have just a moment to distill down the value you or your company bring to the table into just a few opportune moments. You need one succinct set of thoughts that stick in their mind. Would you get stuck? This simple 3-step model will help you refine a succinct 30-second message that helps your prospect “get” your important message.

 
icon for podpress  Mastering the Elevator Pitch [6:27m]: Play Now | Play in Popup | Download

Making Your Message Stick!

Wednesday, August 15th, 2007

The painful reality is most presenters (and their messages) are doomed to be forgotten by the time it takes our audiences to get back to their cars.  Sure, a few things may stick, but for the most part, presenters are far too forgettable.

Part of the challenge is that we’ve been taught some pretty goofy things about memorability and influence.  We bought into the principle that if we can just make a compelling factual case for our idea supported by some cool PowerPoint … we couldn’t lose!   Nothing could be further from the truth.

This session gives you some practical tips, inspired by psychologist Dr. Scott Lee, into how you and your ideas can be recalled long after other’s messages have bit the dust. The 5 steps covered in this 9-minute podcast might just change how you present forever!

 
icon for podpress  Making Your Messages Stick! [8:57m]: Play Now | Play in Popup | Download

Adaptive Communication Skills

Friday, August 3rd, 2007

One size may fit all in baseball caps and hockey sticks, but rarely is that the case with our personal communication styles. We live in a world of people who often process information and ideas very differently from our own natural style. Unfortunately, most presenters today simply “give” information in a way that’s most natural for them without regard to what it takes for others to actually “get” their important messages. (You may be a high “analytical” type but the “driver” decision-maker across the table will cut your meeting short in a New York minute when you bury them in your charts, graphs and heavy bullet slides.)

This session will give you a handle on identifying the 4 major communication styles, provide tips to adapt your native style, and finally, offer up insight into how each style filters your important messages, is best influenced and ultimately takes action.

 
icon for podpress  Adaptive Communication Skills [12:18m]: Play Now | Play in Popup | Download