Ok… these important opportunities for communicating value may not always occur in an elevator, but they do happen frequently. In the airport - in the line at the store - or at a conference, the time will come sooner or later when someone (who could be important to you and your company) asks THE question…. “so, what do you do?” You have just a moment to distill down the value you or your company bring to the table into just a few opportune moments. You need one succinct set of thoughts that stick in their mind. Would you get stuck? This simple 3-step model will help you refine a succinct 30-second message that helps your prospect “get” your important message.

 

 Mastering the Elevator Pitch [6:27m]: Play Now | Play in Popup | Download

Audiences are pretty savvy. Whether it’s a presidential debate, a sales call or a formal presentation, they can always tell when something is not what is appears to be. Even the word “presentation” today usually evokes visions of stiff formality and an overly canned delivery. But there’s good news. Our audiences are not looking for perfect presenters. As a matter of fact, they are most influenced by people just like them. People who have the same flaws and fears yet have overcome them that day to communicate an important idea. This session is a call to action for honest and authentic communicators everywhere to step forward!

 

 Standard Podcast [6:13m]: Play Now | Play in Popup | Download