What Distinction Communication customers are saying
I walked away
a much more confident
surprised at what
I was capable of doing

Results from Distinction’s 2013 Presentation Impact Survey

Thank ysurvey_logo3ou to those who participated in our annual presentation impact survey!

As always, your feedback around your personal presentation process confirmed some things we’ve seen before, showed some emerging trends, and even surprised us a little.

This year we had over 150 responses in the short time we opened up the survey in January 2013. Below are the results.

Congratulations to Glenda Barrett from Tektronix Communications – our 2013 survey drawing winner of an Apple iPod Touch.

If you will be referencing these results in  any online or print publication, please note the attribution information to include (at the bottom of the survey).




1) What best represents your role in the organization?

11%    Senior Management
42%    Sales or Marketing
17%   Training & Development
3%     Corporate Communications
5%     Operations or Finance
22%   Other (Education, mid-level management, directors etc)


2) How would you rank the importance of personal presentation skills on your career and income?

89%   Communicating with clarity/directly impacts my career and income (Up 3% from 2012)
10%   Presentation skills are helpful but only impact my job somewhat
1%   Good presentation skills probably don’t impact my job at all


3) What is the mix of face-to-face presentations vs. web-based presentations you deliver?

33%   I only deliver face-to-face presentations.
37%   Most of my presentations are face-to-face with a few that are web-based.
16%   An even mix of face-to-face and web-based presentations.
14%   More than half of my presentations are web-based.  *(Doubled from 2012 results)


4) Which best reflects your ability to get honest and constructive feedback on the presentations you deliver?

39%   I get regular, constructive and helpful feedback on how well I’m presenting.
36%   The feedback I receive is very infrequent and not always helpful.
25%   I rarely or never receive direct input on my presentation skills.


5) Do you believe you are a good presenter?

49%   Yes, I believe I’m a pretty good presenter
41%   I think I’m a somewhat average presenter
10%   My presentation skills are not as strong as I would like


6) What best describes the PowerPoint (or equivalent) presentations you or your team deliver? (Be as objective as you can)?

12%   Very simple- sometimes bordering on too elementary
16%   Overly complicated – way too much information on a slide
50%   Average visuals- no better or worse than others I see
22%   Awesome- high caliber and well-designed presentation visuals


7) Rank these presenter behaviors from most to least irritating or distracting, 1 being the worst (listed below from most irritating average score to least)

#1 – Reading directly from notes or off the screen
#2 – The use of umm’s and uhhh’s (filler words)
#3 – Pacing or nervous movement
#4 – Eyes wander and won’t make eye contact with the audience
#5 – Presenter wants to stay behind a podium or lectern


8) On a 1-10 scale, rank the average presenter you see in your organization every week.



9)  Does your company provide meaningful and ongoing resources and tools to help you become a more effective communicator and presenter?

31%   Yes- my company supports the ongoing development of these skills in a number of ways
55%   Limited- my company provides only occasional or limited resources or tools
14%   No- my company does not offer any resources for presentation skills development


10) When asked to deliver an important presentation, your gut feeling is…

35%   No sweat… I really love giving presentations
64%   I would be anxious but I always make it work out
1%   I’d rather have a root canal at the dentist’s office


 11) When it comes to creating the underlying message for my presentations…

37%   I don’t have a consistent plan for shaping important presentation messages
8%   Someone else usually creates the messages for my presentations
55%   I have a very specific messaging game plan that I use


*Survey respondents January 2013= 150


Please note: If your publication or organization would like to publish these statistic, we would ask you provide the following source attribution…

This annual survey is conducted by Distinction Communication Inc., a Portland, OR –based presentation services company that provides delivery skills coaching, messaging and advanced design support to clients around North America and the world.






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  1. […] with a solid level of clarity and confidence directly impacts their career and income. Source:  2013 Presentation Impact Survey, Distinction Communication, […]

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