Unless you are “preaching to the choir”, most presentations these days seem to be about changing (in some form or fashion) what people think or believe about a company, product or idea. But can you really change what people deeply believe with just some good solid facts and data?
Current research would tend to indicate… that’s probably not very likely. Getting people to think and believe differently about something takes planning, patience and a lot of perseverance.
Learn 4 ways you can whittle away at those well-entrenched audience beliefs and help them see the light!
When Corrections Fail: The persistence of political misperceptions
Brendan Nyhan * Duke University – Jason Reifler * Georgia State University
Background research for this blog.