We’ve been taught that choice is always a good thing. And the more things we get to choose from, the better – right?! Now put yourself into the audience’s seat. A presenter in a sales presentation or an internal department meeting has a number of different product or implementation solutions for you to consider. The presenter – she feels like she is providing a valuable benefit to you. But is she actually fostering the end result she had hoped for?
Well the research is in… more choices often actually slow or stop the decision-making process altogether. Check out this podcast to gain some valuable insight into offering options in a presentation while still moving audiences to important action.
