Too often presenter’s fail to establish any measure of real relevance with their audiences. Whether they’re offering up solutions (in search of a problem to solve) or just “giving” the presentation they always give, the impact is the same – their messages are often self-serving and their audiences know it. This session will introduce you to a powerful 7-step persuasive message flow model to help presenters shape more relevant messages – ones that resonate with both the hearts and minds of their audiences!
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5 Comments
I enjoyed this podcast very much. Is there an example of a complete presentation of this type on your website or in other sites on the Internet?
thank you.
Hi Alexandra,
Thanks for the feedback! It really does help to see concepts like these illustrated. You can follow this link to 2 – PDF files that represent a before-after 7step makeover we did for Selling Power Magazine back in 2006. They were looking for a one slide makeover, we provide a quick pass at a full messaging makeover. Hope this helps flesh out the concept for you!
Before 7-step Sample
After 7-step Example
Jim, thank you. The examples are very useful.
Is there a book that offers more details and examples of this model?
Hi Alessandra,
The 7-step model we use has been around in different flavors for a long time. I’ve integrated a few elements from my collaboration with psychologist Dr. Scott Lee and Distinction has used it effectively in our presentation design approach methodology for many years.
I haven’t seen a book that addresses this specific model. Hopefully the PowerPoint examples illustrate the concept pretty well. Best wishes… jim